"Call of Duty" is back on final coverart

Infinity Ward was pretty clear on the fact they were planning NOT to run with the tag "Call of Duty", but plans can change.

Couple of minutes ago Robert Bowling showed the final cover art for X360 and possibly PC too:

Robert Bowling @ Twitter

Just received the first Modern Warfare 2 boxes straight off the press. "Shit just got real." #MW2

Interesting enough, while Call of Duty 4: Modern Warfare had both Call of Duty and the number 4 in the name, this time only Call of Duty remains... No reason has been given for this change of heart but it could have much to do with the fact 40% of the gamers couldn't link Modern Warfare 2 to Call of Duty...

Thanks @RoryGreen and @battyjack for the heads up on twitter!
Thanks Seth, kdjusa, @Geert Jan, Fu, Alec, John, OPG for the news submit by filling in the contact form!

Consumer Awareness Levels At 20%

Activision and Infinity Ward's Modern Warfare 2 not only dropped the the Call of Duty moniker, but a sizable chunk of brand recognition, tracking firm OTX tells Gamasutra.
Consumer awareness levels for the highly-anticipated military mega-sequel dropped 20 percentage points since Activision revealed the official name of the game would ditch the Call of Duty brand, according to Nick Williams, who runs the GamePlan Insights division for OTX.

“Up until the beginning of May, OTX had been tracking the title as Call of Duty: Modern Warfare 2. More specifically, we asked a representative group of gamers in the U.S. whether or not they had heard of Call of Duty: Modern Warfare 2. At that time, approximately 40 percent of all gamers in the U.S. claimed that they had heard of this title.

However, once it became clear that Activision was positioning the title as Modern Warfare 2, OTX removed ‘Call of Duty’ from the consumer survey, and the awareness levels dropped to 20 percent. In other words, the Call of Duty brand association essentially doubles the awareness for the game. That is quite a remarkable statistic.”